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Enrolling now Social Media Marketing

Marketing track

Grow brands where people actually spend their time.

The Social Media Marketing course teaches you how to effectively promote brands, products and services across social platforms. You will learn how to create engaging content, manage social media accounts, and build strong online communities — then put budget behind the things that work.

  • Beginner
  • No experience needed
  • A few weeks
  • Physical & online
  • Certificate
Enroll in Social Media Marketing See the curriculum
Social Media Marketing course at FMETP
An FMETP class in session at the Hassan Abdal campus
Hassan Abdal campus
4.8 80+ trainee reviews
Beginner A few weeks per batch
Level
Beginner — no experience needed
Duration
A few weeks per batchRegular classes plus project work
Format
Campus & live onlineFully practical, small batches
On completion
CertificatePlus portfolio projects

What you will actually use

FBFacebook AdsIGInstagram AdsWAWhatsApp AdsMSMessenger AdsCPContent PlanningCMCommunity BuildingATAudience TargetingANAnalyticsOPTOptimisationSTRSocial Strategy

Overview

Organic and paid, taught together.

Social media work fails when content and advertising are treated as separate jobs. This course teaches them as one: a content plan that earns attention, and paid campaigns that put money behind the posts that deserve it.

You work across Facebook, Instagram, WhatsApp and Messenger — building campaigns, targeting audiences, reading the numbers and optimising. Team-based learning is part of the course, because that is how social teams operate.

What you will be able to do

  • Plan content that people actually engage with
  • Manage social accounts and build a community
  • Run Facebook and Instagram ad campaigns
  • Use WhatsApp and Messenger ads to reach customers directly
  • Target audiences precisely and optimise ad spend
  • Increase brand awareness, drive engagement and generate leads

Curriculum

Eight modules, built around real campaigns.

01SM Marketing Fundamentals
02Content Planning
03Facebook Ad Campaigns
04Instagram Ads
05WhatsApp Ads
06Messenger Ads
07Audience Targeting
08Analytics & Optimisation

Where it leads

  • 01Increase brand awareness, drive engagement and generate leads
  • 02Grow a powerful online presence for a business or yourself
  • 03Manage social media for clients as a freelancer
  • 04Work as a social media executive in an agency or company

Who this course is for

  • Beginners starting out in digital marketing
  • Small business owners running their own pages
  • Content creators who want to monetise their reach
  • Marketers who need the paid social half of the job
An FMETP class in session at the Hassan Abdal campus

How you'll learn it

Practical from the first class.

We replace theoretical training with a structured, practical, hands-on learning experience — real campaigns, run collaboratively the way social teams actually work.

Real campaigns, live platforms

You manage actual campaigns across Meta platforms rather than studying screenshots.

Learn Social Media by Doing

You practise content planning, paid campaigns, targeting and optimisation through guided tasks and real-world examples.

Small Batches, Real Trainers

You are taught by working professionals, with enough room in the class to get answers.

Collaborate & Solve

You work with classmates, share ideas, and solve real social media marketing problems through practical activities.

Measure & Optimise

You read campaign data, test different approaches, and optimise your ads to improve marketing performance.

Content to Conversion

You connect content, audience targeting and paid campaigns to turn attention into engagement and leads.

500+ Trainees taught Across all eight FMETP tracks
99% Training success rate Trainees who finish their track and its projects
4.8/5 Trainee rating From 80+ reviews
10+ Working trainers Professionals still shipping client work

Questions

Social Media Marketing — answered.

Still unsure? Call +92 300 2136367 — we answer during working hours.

Who can join the Social Media Marketing course?

It is perfect for anyone who wants to start their journey in digital marketing even if they have no experience.

What does the course cover?

Social media strategy, content planning, paid advertising, audience targeting, analytics and performance optimisation across Facebook, Instagram, WhatsApp and Messenger.

Is the course hands-on?

Yes — it uses a hands-on practical approach with real campaign management, and collaborative team-based learning.

How long does it take?

Most learners complete the course in a few weeks with regular classes and project work; exact timeline varies by batch.

Related

Courses that pair well with Social Media Marketing.

Social is one channel. These cover the rest of the funnel.

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Enrolment open

Start Social Media Marketing with the next batch.

Physical classes at our Hassan Abdal campus, or live online from anywhere in Pakistan.